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Insecure – within vulnerability lies creativity

Originally Published by Creative Mornings

“There’s a sense of freedom in an exposure. We’re in a time where we are being called to revel – in the name of liberation for ourselves and others.” - Rha Goddess

Creative Mornings Facebook Live about Insecurity with the ATAÁ Twins

Most of us feel insecure sometimes. The kind of childhood you had, past traumas, recent experiences of failure or rejection, loneliness, social anxiety, negative beliefs about yourself, perfectionism, or having a critical parent or partner can all contribute to insecurity.


Visual notes by Joanna Hamberg

Storytellers Naomi and Wanda Holopainen talked about embracing as well as finding the power and strength within our own story – finding our unique wisdom.


As we dived into the topic of insecurity we got an opportunity to share our thoughts on the complex subject with the community about the important of being authentic and vulnerable.

We talked a lot about the importance of vulnerability when our social structure is in chaos. Furthermore, we discussed about embracing our differences and having the courage to lean to discomfort int the times of uncertainty. In addition, we got to present our idea of applying the concept of unique wisdom in the context of inclusiveness.



To drive and make societal level changes by empowering the collective identities and people as individuals through business operations and authentic communication


Wanda and Naomi are social entrepreneurs that are passionate about social psychology, sustainability, and much more. They are currently running their family business, ATAA, focus on social responsibility in the context of marketing and branding. ATAÁ supports those in the transition to sustainability and those interested in impact-driven branding and social inclusion.


These two curious minds aim to redefine the role of marketing. To drive and make societal level changes by empowering the collective identities and people as individuals through business operations and authentic communication. Because the narrative has to change significantly to really engage audiences, receptive or not, via brand and marketing strategies.



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