We drive to normalize diversity by designing authentic corporate social responsibility actions and strategies to foster vulnerable cultures that embrace inclusiveness.
WHO IS ATAÁ?
As twins, we are often asked about the mysterious twin connection. It was not until we learned about polarity thinking that we understood the magnitude of twins and the bond they were so curious about.
Polarities are defined to be independent values that support each other. They complement each other in a balanced way. To the extent to which both are accurate on their own. However, incomplete without the other. Thus we believe that twins are the symbol of polarity—an energy system of dynamic value pairs and truths that need each other over time. Therefore, as half Ghanaians, it was no braver for us to be represented as ataá. Ataá means twins in Twi.
Growing up in Finland, Naomi and Wanda Holopainen were always seen as the ‘others’. As society from an early age wanted to determine their identity as a solid matter, it pushed them to go to the world in search of belonging. After completing their BA studies in the states as student-athletes, they returned back to Finland.
Returning back to their home country gave them an excellent opportunity to observe the culture and business world from a different perspective. Working with a broad range of companies from small start-ups to well known Finnish brands, they noticed the lack of corporate social responsibility plans as well as the lack of diverse representation across organizations. The lack of representation also entailed the limited opportunities that they would have in their careers. They realized that they could not turn away from the social issues in organizations, because as representatives of marginalized groups, they would always run into the same challenge no matter the industry. They could either try to escape from something that was built into the structures and systems of the society or do something about it.
As the social structure was in chaos around the world, including Finland, they decided that it was now or never. Thus, they started the company to drive for normalizing diversity. They are fighting to create equal opportunities and safe spaces within organizations for people to be their unique selves and working to create space for inclusive innovation and a broader understanding of sustainability to fight for future generations. Thus, unity is required for us to survive on this planet as one of the species in our ecosystem.
A WORD FROM A PARTNER
At Marketing Finland, we have truly enjoyed working with ATAÁs transformation ambassadors Naomi and Wanda. They played a vital role in our organization's transformation process. With their example, we have started to execute our member events and training differently. The outcome has been the increasing satisfaction with our members. The Christmas tour that we arranged for our member associations and the broad range of rising artists at our business events first sounded a bit weird. However, they turned out to be huge successes. The ATAÁ team has a talent and the bravery to challenge people’s and organizations' worldview. Let’s keep on questioning our perceptions and existing models. Thank you, ATAÁ!"
— Riikka-Maria Lemminki, CEO of the Marketing Finland
We help companies align their interests with those of their consumers. Companies need to satisfy the increasing demand to take a stand on social issues in all areas of their business. No matter what stage your organization is on towards social responsibility and inclusiveness, we can provide you with the support and expertise for maximum success.
By adopting an approach to integrate social responsibility into core business operations, investing in diversity and inclusiveness will enhance:
better brand awareness
increased sales and customer loyalty
Lower costs and overheads
Improved bottom-line performance
greater ability to attract talent and retain staff
easier access to capital