The Cellar

A social media marketing campaign for a culture event and art fair.

A social media marketing campaign ocassionally executed for a culture event and art fair. The objective of the campaign was to increase awareness of the upcoming gigs in Helsinki. The purpose of the concert was to get a progressive representation of diversity to the event to drive collaboration and equality in the community. The long term marketing goal included the aim of facilitating influencer brand awareness and knowledge. The campaign was executed in two weeks, twice. 

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